Anothersole Flagship Store

Interior Architecture | Commercial
Retail (Fashion)
Singapore, 2023

“It is not the right angle that attracts me, nor the single line, hard and inflexible, created by man. What attracts me is the free and sensual curve…” – Architect Oscar Niemeyer

Could we use a single continuous stroke on the plan to simultaneously create different spatial conditions?

Drawn without lifting the pen once, a single curvaceous wall is created in this flagship store, that naturally formed two different spatial conditions within the shop lot – one that cradles the shoe merchandise, like a shoe vault; the other opens outwards like a welcome foyer, inviting customers in. A S-shaped bench constructed out of timber, embraces two feature olive tree is sited in the middle of the store and allows customers to engage with it freely. A carefully developed magnetic wall system was introduced as the main merchandise